Shopify Plus – KNR Agency https://knr.agency E-commerce agency for Beauty, Fashion and Luxury Mon, 02 Sep 2024 12:13:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://knr.agency/wp-content/uploads/2019/06/cropped-logo_kr_2019_black-32x32.png Shopify Plus – KNR Agency https://knr.agency 32 32 Redesign of Patyka’s e-commerce site on Shopify Plus https://knr.agency/projets/redesign-of-patykas-e-commerce-site-on-shopify-plus/ Mon, 02 Sep 2024 10:51:27 +0000 https://knr.paris/projets/redesign-of-patykas-e-commerce-site-on-shopify-plus/
Project summary

Actions

Project management

  • Kick-off and project setup
  • Structuring the roadmap
  • Setting up monitoring tools
  • Shopify applications and partnerships
  • Customer training & support

UI/UX design

  • Art Direction
  • Graphic redesign
  • Mobile First layout
  • Figma prototyping
  • Design Shopify Ready

Web development

  • Integration of models from scratch
  • Liquid/HTML/CSS/JS
  • Configuring Shopify applications
  • Development of custom theme options
  • SEO Friendly Development
  • Setting up the Shopify backend Turnkey

Migration

  • Shopify to Shopify migration
  • Data formatting
  • Configuration of tracking tools (GA4, Clarity, etc.)
  • 301 redirect management
Background and objectives

Patyka was faced with three major problems.

Patyka, a well-known organic skincare brand in France, was facing major challenges in managing its aging e-commerce site.
These problems were impacting not only the brand’s image, but also its operational efficiency and ability to expand internationally.
The objective was to modernize the site while simplifying its management and facilitating expansion into new markets.

Complex site management :

Excessive use of applications and a site that was difficult to customize made day-to-day site management painful and inefficient. The site didn't allow pages to be created or modified easily, limiting the brand's ability to innovate.

Aging design :

The site, designed over five years ago, no longer reflected the brand's current values and professionalism. Its dated appearance was detrimental to Patyka's brand image.

Complicated multilingual and international management :

Patyka was managing multiple Shopify instances for each language and market, resulting in duplication of effort and a lack of consistency between sites. This made it difficult to update and manage content, rendering some sites obsolete in relation to the main instance in France.

Solutions

A comprehensive e-commerce redesign strategy

To meet Patyka’s needs, we implemented a three-pronged strategy: a complete redesign, the centralization of Shopify instances for simplified management, and the development of a new Shopify theme, optimized for performance and scalability.
These solutions enabled Patyka to overcome its challenges and strengthen its online presence.

Complete redesign

We designed new layouts on Figma, adopting a "mobile first" approach. The new design is fully compatible with Shopify, enabling seamless and precise integration. The design system and digital charter have been modernized to reflect Patyka's professional image.

Shopify instance centralization

We migrated all existing instances (Spain, Italy, etc.) to a single, now international Shopify instance. Thanks to Shopify Market, we have contextualized markets, enabling Patyka to adapt content and offers to the specificities of each market, while using a single multi-currency instance.

Development of a new Shopify theme

We've developed a Shopify theme from scratch, using the latest technologies to guarantee a clean, scalable code base. With this new theme, brands can easily manage their site, create and modify pages independently, while respecting design system standards.

Installation

Redesign: modernizing and optimizing the user experience

Needs Analysis and Understanding

Patyka’s previous website no longer reflected the brand’s modern, professional image.
The aging design required a total overhaul to better match evolving consumer values and expectations.

Evaluation of old design: Identification of obsolete elements and weak points affecting brand image.

Understanding Patyka’s current values: Integrating recent brand developments into the new visual identity.

User path study: Analysis of customer behavior to improve navigation and accessibility.

Designing models on Figma

We created new layouts on Figma using a “mobile first” approach.
This strategy was aimed at improving the user experience on mobile, particularly for the e-commerce sector, where the majority of users access sites via their smartphones.
The design system and digital charter were completely rethought to modernize Patyka’s visual identity.

Mobile First approach: prioritizing the experience on mobile devices to respond to user habits.

Creation of a modern visual identity: clean designs reflecting the professionalism and quality of Patyka products.

Development of a consistent Design System: Implementation of style guides to ensure uniformity across the site.

Optimization for Shopify

The design was conceived for direct integration with Shopify, optimizing speed of implementation while respecting the platform’s technical constraints.
Every section of the site has been designed to be easily adaptable and modifiable.

Total platform compatibility: Templates designed for seamless integration with Shopify.

Structuring into Modular Sections: creation of reusable components for easy page customization.

Design Testing and Validation: Ensuring design quality and performance through rigorous testing before deployment.

Installation

New Shopify Theme Development: Increased Performance and Flexibility

Development From Scratch

A new Shopify theme was developed from scratch specifically to meet Patyka’s needs.
We designed a new technical stack using the latest technologies, guaranteeing optimal performance and flexibility for future site evolutions.

Improving Site Performance

By starting from scratch, we were able to optimize all the code, which had a direct impact on site performance.
In just a few days, we noticed that the site’s loading time had been cut in half, improving the user experience.

Reduced loading times: Technical optimizations have halved page loading times.

Eliminating bugs and malfunctions: Solving recurring problems to ensure a flawless user experience.

Adaptability to all devices: guarantee optimum performance on desktop, mobile and tablet devices.

Modularity and Autonomy for Patyka

The new theme allows Patyka to manage its site autonomously.
The design, based on modular sections, allows pages to be created and modified without the intervention of an agency, while respecting the established system design.

Creation of Customizable Sections: Development of flexible modules enabling the Patyka team to easily create and modify pages.

Scalability Assured: Infrastructure ready to accommodate new features and extensions as the brand grows.

Simplified Application Integration: Enhanced compatibility with various Shopify applications to enrich site functionality as needed.

Installation

Shopify Instance Centralization: Simplification and Operational Efficiency

Multi-instance management issues

Prior to the redesign, Patyka was using multiple instances of Shopify for each marketplace, resulting in duplication of effort and inefficient content management.
Each modification had to be replicated manually on each site, making management time-consuming and error-prone.

Duplication of effort: updates and modifications have to be repeated on several sites, wasting time and resources.

Inconsistencies between markets: Difficulty in maintaining uniformity and constant updating across all sites.

Administrative complexity: Complicated management of stock, orders and customer data spread over different locations.

Migration to a single instance

To solve this problem, we migrated all local instances to a single international Shopify instance.
This centralization made it easier for Patyka to manage its various markets from a single dashboard, simplifying operations.

Data consolidation: secure, structured consolidation of information from all existing instances.

Strategic migration planning: precise scheduling to minimize service interruptions.

Redirect management and SEO: Implementation of appropriate redirects to maintain existing SEO and traffic.

Setting up Shopify Market

With the integration of Shopify Market, Patyka can now contextualize its offers according to markets.
It is now possible to display specific content according to region, for example, a promotion dedicated to the Spanish market visible only on the Spanish version of the site.

Activation of multilingual functionalities: Integrated support for multiple languages to reach a diverse international audience.

Contextualization of content by market: offers and marketing messages can be customized according to the cultural and commercial specificities of each region.

Simplify logistics management: centralize ordering, payment and delivery operations for greater efficiency.

Results

100% target achieved

Performance enhancement

The site's redesign halved page loading times, providing a more fluid and rapid user experience. This performance gain not only improved visitor satisfaction, but also boosted Patyka's natural referencing, increasing its online visibility.

A simpler contribution for the brand

Thanks to the site's new structure based on modular sections, Patyka can now create and modify its pages with complete autonomy. This flexibility enables the brand to react quickly to market opportunities without relying on an external agency, while maintaining visual consistency throughout the site.

International expansion made easy

Centralizing Shopify instances has simplified the management of international markets for Patyka. With a single multilingual, multi-currency instance, the brand can easily adapt its content and offers to each market, making international expansion more efficient and consistent.

Enhanced brand image

The complete redesign of the site has revitalized Patyka's image, aligning its appearance in line with its values of quality and innovation. Positive feedback from customers and internal teams confirms that the new design enhances the brand's perception and strengthens its position in the organic skincare market.

An evolving, stable site

The new Shopify theme, developed from scratch, has eliminated the frequent bugs and service interruptions of the previous site. This stability allows Patyka to concentrate on the evolution of its site, adding new functionalities without the risk of disrupting its operation.

Need to redesign your e-commerce site on Shopify Plus?

The redesign of Patyka’s e-commerce site is a prime example of our ability to turn technical and operational challenges into growth opportunities.
If you would like to modernize your e-commerce site or optimize your multilingual management, contact our team to discuss your project.
We’re ready to support you in your digital transformation.

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