Shopify migration – KNR Agency https://knr.agency E-commerce agency for Beauty, Fashion and Luxury Tue, 12 Aug 2025 12:43:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://knr.agency/wp-content/uploads/2019/06/cropped-logo_kr_2019_black-32x32.png Shopify migration – KNR Agency https://knr.agency 32 32 WordPress to Shopify migration for Amin Kader Luxury House https://knr.agency/projets/wordpress-to-shopify-migration-for-amin-kader-luxury-house/ Fri, 28 Mar 2025 06:12:54 +0000 https://knr.paris/projets/wordpress-to-shopify-migration-for-amin-kader-luxury-house/
Project summary

Actions

Web development

  • Complete migration from WooCommerce to Shopify
  • Shopify theme integration and customization
  • Advanced configuration of Shopify applications
  • Customized optimization for simplified management
  • Technical and SEO performance optimization

Project management

  • Smooth coordination between design, development and customer
  • Monitoring deadlines and making strategic adjustments
  • Ongoing communication with Maison Amin Kader
  • Detailed planning for a smooth launch
  • Post-launch support and performance monitoring

User Experience & Design

  • Immersive, refined design, true to the codes of luxury
  • Optimizing the customer journey to improve conversion
  • Showcasing the company's collections and history
  • Improved ergonomics for fluid navigation
  • User testing and adjustments based on feedback

SEO & Digital Strategy

  • Management of 301 redirects to preserve search engine optimization
  • SEO-optimized content
  • Performance monitoring with dedicated tools
  • SEO Friendly Development
  • Improved loading speed
Sélection de trench-coats de luxe par Maison Amin Kader, alliant élégance et savoir-faire artisanal, présentée sur la boutique en ligne.
Problems encountered

An obsolete platform that undermines brand image

A renowned Parisian fashion house, Amin Kader embodies excellence and timeless elegance. Yet its WooCommerce e-commerce site reflected neither its expertise nor its high-end positioning. Rigid navigation, technical slowness and cumbersome management were holding back its digital expansion, impacting its image and online appeal.

A slow and unstable site

Recurring technical bugs led to excessive loading times and jerky navigation, altering the user experience and the perception of luxury.

Complex and restrictive administration

The management of products and visuals required complex and time-consuming manipulations, preventing fluid updating of the catalog. This administrative burden rendered the site obsolete, severely limiting the brand's autonomy and responsiveness in managing its e-commerce.

Non-optimized shopping experience

The conversion tunnel was complex and unintuitive, imposing numerous superfluous steps that detracted from the shopping experience. The absence of reassuring elements, such as security information, dampened visitor confidence, leading to a high abandonment rate and limiting online sales.

A design that doesn't reflect the brand's image

The site's aesthetic did not correspond to the codes of Parisian luxury, lacking refinement and harmony in the presentation of the collections. The digital experience was at odds with the brand's prestigious identity, affecting customer perception and the desirability of its collections.

Flacon de parfum de luxe signé Maison Amin Kader, une fragrance raffinée aux notes élégantes, capturant l'essence du savoir-faire parisien.
Solutions provided

A strategic redesign for a high-end digital experience

Immersive, elegant design

Each page has been designed with extreme precision, blending visual elegance and architectural fluidity to embody the essence of Parisian luxury. The immersive presentation of the collections, enhanced by high-definition visuals and refined animations, offers intuitive navigation and a digital experience faithful to the prestigious universe of the House.

Premium design: Creation of a sober, elegant interface that respects the codes of luxury.

User experience: Fluid, intuitive navigation, highlighting the collections.

Enhanced storytelling: Creation of pages highlighting the company’s history and craft heritage.

Shopify migration for simplified management

The migration to Shopify provided a robust, fluid and high-performance platform, perfectly suited to the requirements of a luxury house. This transition simplified and optimized site management, thanks to an intuitive interface facilitating rapid, autonomous updates.

Total autonomy: simplified management of products, visuals and content.

Improved performance: faster, more stable site, eliminating recurring bugs.

Flexibility: easy addition of new features and extensions.

Optimizing the customer journey and conversion

The shopping experience has been redesigned to offer a fluid, intuitive and optimized conversion tunnel, removing friction points at every stage. An ergonomic redesign accelerated navigation and simplified product selection, while reassurance elements were integrated to reinforce user confidence, improving conversion rates and online sales.

Simplified order process: Fewer steps for fast, efficient purchasing.

Increased trust: Reassuring features (customer reviews, FAQ, secure payment methods).

Omnichannel strategy: Highlighting physical stores to drive in-store traffic.

Sélection de pièces de haute couture signées Maison Amin Kader, alliant élégance, modernité et savoir-faire d’exception.
Installation and operation

Successful migration and premium support

Driven by a demanding methodology, KNR orchestrated the redesign of Maison Amin Kader’s website with precision, taking care of every detail to ensure a smooth, high-performance transition. From the initial analysis to the final adjustments, each phase was designed to guarantee an upmarket presence, perfectly in line with the standards of excellence of a luxury house.

A WordPress to Shopify migration with no data loss

A rigorous data migration was carried out to ensure continuity of content and information without loss. 301 redirects were implemented to preserve existing SEO and ensure a smooth transition to the new Shopify platform.

Team training and support

Comprehensive, personalized training sessions have been set up, covering all Shopify functionalities, including product management, payment configuration and catalog optimization. Post-launch support was also provided to answer questions and ensure smooth adoption by the team.

Sac Virgil en cuir de luxe par Maison Amin Kader, fabriqué à la main en France, illustrant l’élégance et le savoir-faire artisanal.
Results

A site to match the excellence of Maison Amin Kader

Thanks to this redesign, Maison Amin Kader now relies on a high-performance, immersive e-commerce site, perfectly aligned with its brand image. Shopify offers simplified management, guaranteeing the team total autonomy in site administration and catalog updating. With an optimized user experience, the shopping experience becomes fluid and reassuring, helping to boost conversion rates. In addition, the highlighting of the Paris boutiques attracts local and international customers, consolidating the Maison’s physical presence.

A successful digital transformation

Maison Amin Kader now benefits from an e-commerce site that matches its image, combining luxury, ease of administration and performance. The redesign has optimized the customer experience and improved the site’s internal management. Thanks to KNR, the brand is ready to conquer new markets and strengthen its digital footprint.

Collaboration

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]]> Redesign of Patyka’s e-commerce site on Shopify Plus https://knr.agency/projets/redesign-of-patykas-e-commerce-site-on-shopify-plus/ Mon, 02 Sep 2024 10:51:27 +0000 https://knr.paris/projets/redesign-of-patykas-e-commerce-site-on-shopify-plus/
Project summary

Actions

Project management

  • Kick-off and project setup
  • Structuring the roadmap
  • Setting up monitoring tools
  • Shopify applications and partnerships
  • Customer training & support

UI/UX design

  • Art Direction
  • Graphic redesign
  • Mobile First layout
  • Figma prototyping
  • Design Shopify Ready

Web development

  • Integration of models from scratch
  • Liquid/HTML/CSS/JS
  • Configuring Shopify applications
  • Development of custom theme options
  • SEO Friendly Development
  • Setting up the Shopify backend Turnkey

Migration

  • Shopify to Shopify migration
  • Data formatting
  • Configuration of tracking tools (GA4, Clarity, etc.)
  • 301 redirect management
Background and objectives

Patyka was faced with three major problems.

Patyka, a well-known organic skincare brand in France, was facing major challenges in managing its aging e-commerce site.
These problems were impacting not only the brand’s image, but also its operational efficiency and ability to expand internationally.
The objective was to modernize the site while simplifying its management and facilitating expansion into new markets.

Complex site management :

Excessive use of applications and a site that was difficult to customize made day-to-day site management painful and inefficient. The site didn't allow pages to be created or modified easily, limiting the brand's ability to innovate.

Aging design :

The site, designed over five years ago, no longer reflected the brand's current values and professionalism. Its dated appearance was detrimental to Patyka's brand image.

Complicated multilingual and international management :

Patyka was managing multiple Shopify instances for each language and market, resulting in duplication of effort and a lack of consistency between sites. This made it difficult to update and manage content, rendering some sites obsolete in relation to the main instance in France.

Solutions

A comprehensive e-commerce redesign strategy

To meet Patyka’s needs, we implemented a three-pronged strategy: a complete redesign, the centralization of Shopify instances for simplified management, and the development of a new Shopify theme, optimized for performance and scalability.
These solutions enabled Patyka to overcome its challenges and strengthen its online presence.

Complete redesign

We designed new layouts on Figma, adopting a "mobile first" approach. The new design is fully compatible with Shopify, enabling seamless and precise integration. The design system and digital charter have been modernized to reflect Patyka's professional image.

Shopify instance centralization

We migrated all existing instances (Spain, Italy, etc.) to a single, now international Shopify instance. Thanks to Shopify Market, we have contextualized markets, enabling Patyka to adapt content and offers to the specificities of each market, while using a single multi-currency instance.

Development of a new Shopify theme

We've developed a Shopify theme from scratch, using the latest technologies to guarantee a clean, scalable code base. With this new theme, brands can easily manage their site, create and modify pages independently, while respecting design system standards.

Installation

Redesign: modernizing and optimizing the user experience

Needs Analysis and Understanding

Patyka’s previous website no longer reflected the brand’s modern, professional image.
The aging design required a total overhaul to better match evolving consumer values and expectations.

Evaluation of old design: Identification of obsolete elements and weak points affecting brand image.

Understanding Patyka’s current values: Integrating recent brand developments into the new visual identity.

User path study: Analysis of customer behavior to improve navigation and accessibility.

Designing models on Figma

We created new layouts on Figma using a “mobile first” approach.
This strategy was aimed at improving the user experience on mobile, particularly for the e-commerce sector, where the majority of users access sites via their smartphones.
The design system and digital charter were completely rethought to modernize Patyka’s visual identity.

Mobile First approach: prioritizing the experience on mobile devices to respond to user habits.

Creation of a modern visual identity: clean designs reflecting the professionalism and quality of Patyka products.

Development of a consistent Design System: Implementation of style guides to ensure uniformity across the site.

Optimization for Shopify

The design was conceived for direct integration with Shopify, optimizing speed of implementation while respecting the platform’s technical constraints.
Every section of the site has been designed to be easily adaptable and modifiable.

Total platform compatibility: Templates designed for seamless integration with Shopify.

Structuring into Modular Sections: creation of reusable components for easy page customization.

Design Testing and Validation: Ensuring design quality and performance through rigorous testing before deployment.

Installation

New Shopify Theme Development: Increased Performance and Flexibility

Development From Scratch

A new Shopify theme was developed from scratch specifically to meet Patyka’s needs.
We designed a new technical stack using the latest technologies, guaranteeing optimal performance and flexibility for future site evolutions.

Improving Site Performance

By starting from scratch, we were able to optimize all the code, which had a direct impact on site performance.
In just a few days, we noticed that the site’s loading time had been cut in half, improving the user experience.

Reduced loading times: Technical optimizations have halved page loading times.

Eliminating bugs and malfunctions: Solving recurring problems to ensure a flawless user experience.

Adaptability to all devices: guarantee optimum performance on desktop, mobile and tablet devices.

Modularity and Autonomy for Patyka

The new theme allows Patyka to manage its site autonomously.
The design, based on modular sections, allows pages to be created and modified without the intervention of an agency, while respecting the established system design.

Creation of Customizable Sections: Development of flexible modules enabling the Patyka team to easily create and modify pages.

Scalability Assured: Infrastructure ready to accommodate new features and extensions as the brand grows.

Simplified Application Integration: Enhanced compatibility with various Shopify applications to enrich site functionality as needed.

Installation

Shopify Instance Centralization: Simplification and Operational Efficiency

Multi-instance management issues

Prior to the redesign, Patyka was using multiple instances of Shopify for each marketplace, resulting in duplication of effort and inefficient content management.
Each modification had to be replicated manually on each site, making management time-consuming and error-prone.

Duplication of effort: updates and modifications have to be repeated on several sites, wasting time and resources.

Inconsistencies between markets: Difficulty in maintaining uniformity and constant updating across all sites.

Administrative complexity: Complicated management of stock, orders and customer data spread over different locations.

Migration to a single instance

To solve this problem, we migrated all local instances to a single international Shopify instance.
This centralization made it easier for Patyka to manage its various markets from a single dashboard, simplifying operations.

Data consolidation: secure, structured consolidation of information from all existing instances.

Strategic migration planning: precise scheduling to minimize service interruptions.

Redirect management and SEO: Implementation of appropriate redirects to maintain existing SEO and traffic.

Setting up Shopify Market

With the integration of Shopify Market, Patyka can now contextualize its offers according to markets.
It is now possible to display specific content according to region, for example, a promotion dedicated to the Spanish market visible only on the Spanish version of the site.

Activation of multilingual functionalities: Integrated support for multiple languages to reach a diverse international audience.

Contextualization of content by market: offers and marketing messages can be customized according to the cultural and commercial specificities of each region.

Simplify logistics management: centralize ordering, payment and delivery operations for greater efficiency.

Results

100% target achieved

Performance enhancement

The site's redesign halved page loading times, providing a more fluid and rapid user experience. This performance gain not only improved visitor satisfaction, but also boosted Patyka's natural referencing, increasing its online visibility.

A simpler contribution for the brand

Thanks to the site's new structure based on modular sections, Patyka can now create and modify its pages with complete autonomy. This flexibility enables the brand to react quickly to market opportunities without relying on an external agency, while maintaining visual consistency throughout the site.

International expansion made easy

Centralizing Shopify instances has simplified the management of international markets for Patyka. With a single multilingual, multi-currency instance, the brand can easily adapt its content and offers to each market, making international expansion more efficient and consistent.

Enhanced brand image

The complete redesign of the site has revitalized Patyka's image, aligning its appearance in line with its values of quality and innovation. Positive feedback from customers and internal teams confirms that the new design enhances the brand's perception and strengthens its position in the organic skincare market.

An evolving, stable site

The new Shopify theme, developed from scratch, has eliminated the frequent bugs and service interruptions of the previous site. This stability allows Patyka to concentrate on the evolution of its site, adding new functionalities without the risk of disrupting its operation.

Need to redesign your e-commerce site on Shopify Plus?

The redesign of Patyka’s e-commerce site is a prime example of our ability to turn technical and operational challenges into growth opportunities.
If you would like to modernize your e-commerce site or optimize your multilingual management, contact our team to discuss your project.
We’re ready to support you in your digital transformation.

Collaboration

A project?
Let's talk about it.

Contact us

Our team of experts is ready to listen to you. Let’s meet and discuss your project together!

]]> +100% conversion rate for cosmetics brand marocMaroc https://knr.agency/projets/100-conversion-rate-for-cosmetics-brand-marocmaroc/ Tue, 28 May 2024 16:00:47 +0000 https://knr.paris/projets/100-conversion-rate-for-cosmetics-brand-marocmaroc/
Project summary

Actions

Project management

  • Kick-off and project setup
  • Structuring the roadmap
  • Setting up monitoring tools
  • Shopify applications and partnerships
  • Customer training & support

UI/UX design

  • Art Direction
  • Graphic redesign
  • Mobile First layout
  • Figma prototyping
  • Design Shopify Ready

Web development

  • Integration of models from scratch
  • Liquid/HTML/CSS/JS
  • Configuring Shopify applications
  • Development of custom theme options
  • SEO Friendly Development
  • Shopify backend configuration Turnkey (delivery, payment, etc.)

Migration

  • WordPress to Shopify migration
  • Data formatting
  • Configuration of tracking tools (GA4, Clarity, etc.)
  • 301 redirect management
Background and objectives

Revisit everything to boost online results.

marocMaroc, a high-end cosmetics brand, was in a critical situation with its existing website, hosted on WordPress WooCommerce.

Back office management was complex and chaotic, resulting in significant slowness and maintenance difficulties.

In addition, the site suffered from a low conversion rate of less than 1%, and limited visibility despite the richness of its products and authentic Moroccan ingredients.

The need to migrate to a more powerful platform and completely rethink the user experience was obvious to guarantee the brand’s growth and sustainability.

SOLUTION

Migration to Shopify and complete redesign of the e-commerce site.

To meet marocMaroc’s critical needs, KNR developed a two-pronged strategy: migration to Shopify and a complete redesign of the website.

Migration to Shopify: The first step was to migrate the WordPress WooCommerce website to Shopify. This transition has enabled us to benefit from a much more structured and intuitive back office, reducing management difficulties. The migration also included the transfer of all existing customer accounts, ensuring data continuity and a smooth transition for users.

Complete redesign of the website: To improve the user experience and conversion rate, a complete redesign of the site was undertaken. Here are the main actions implemented:

Design personnalisé

Création d'un nouveau template sur mesure, parfaitement aligné avec l'univers de la marque, mettant en avant les visuels immersifs pour transporter les utilisateurs dans l'essence même de marocMaroc.

Optimisation de la customer journey

Révision totale du parcours client pour minimiser les étapes d'achat et assurer un processus de paiement fluide et sans friction.

Amélioration des pages produits

Les pages produits ont été enrichies avec des contenus immersifs et engageants, facilitant la découverte des produits et aidant les utilisateurs dans leur décision d'achat.

Ajout de nouvelles fonctionnalités

Introduction de fonctionnalités innovantes comme les ruptures de merchandising sur les grilles de produits et la visualisation optimisée des cadeaux offerts par la marque, améliorant ainsi l'attrait et l'engagement des utilisateurs.

Implementation

Digital reinvention: from Design to Migration

Refonte du Design

La refonte du site a commencé par la création d'un design sur mesure conçu pour les spécificités de Shopify. Nous avons élaboré un template unique et immersif, mettant en valeur l'univers riche et authentique de marocMaroc. Des visuels de haute qualité ont été utilisés pour créer une expérience visuelle captivante et immersive.

Optimisation de la Customer Journey

Pour améliorer le parcours client et augmenter le taux de conversion, nous avons réduit les étapes d'achat en simplifiant le processus de navigation et de paiement.

Amélioration des Pages Produits

Les pages produits ont été complètement repensées pour être plus engageantes et informatives. Nous avons inclus des descriptions détaillées, des vidéos et des témoignages clients pour enrichir le contenu.

Ajout de Nouvelles Fonctionnalités :

Pour enrichir l'expérience utilisateur et améliorer la gestion du site, nous avons introduit des ruptures de merchandising sur les grilles de produits pour un affichage plus dynamique. La visualisation des promotions et des cadeaux offerts a été améliorée, augmentant l'attrait pour les clients.

Migration vers Shopify :

La dernière phase du projet a été la migration du site internet de WordPress WooCommerce vers Shopify. Cette étape a inclus le transfert sécurisé de toutes les données, y compris les comptes clients, les historiques de commandes et les inventaires de produits, pour garantir une continuité sans heurts. Nous avons configuré le back office Shopify pour optimiser la gestion du site, rendant les processus de gestion plus intuitifs et rapides.

Results

Doubled sales, a successful promise.

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Year-on-year sales growth

Annual sales increased by over 120% after the launch of the new site. This substantial growth is attributed to an improved user experience, simplified management and enhanced functionality.

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Reducing Bounce Rate

The bounce rate, which was initially 81%, fell to 49%. This 38% reduction indicates that users are more engaged and spend more time on the site.

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Increased user engagement

The average time spent on the site rose from 8 seconds to 1 minute and 20 seconds. This significant increase in engagement shows that users find the site’s content more attractive and immersive.

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Conversion rate improvement

The conversion rate increased by 103%. This increase reflects the effectiveness of improvements to product pages and the purchasing process.

Need help boosting your e-commerce conversion rate?

The collaboration between Maroc Maroc and KNR has resulted in an exemplary digital transformation, successfully meeting the brand’s initial challenges. Thanks to the migration to Shopify and the complete redesign of the site, marocMaroc now benefits from a high-performance, easy-to-manage platform aligned with its brand identity.

The results achieved – a 120% increase in sales, 144% growth in orders, and a 103% improvement in the conversion rate – testify to the effectiveness of the solutions implemented. This success is a perfect illustration of KNR’s commitment to delivering tangible results and helping its customers achieve their goals in innovative and effective ways.

Collaboration

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Parlons en.

Contactez-nous

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