Landing Page – KNR Agency

KNR creates a special page for the 5th anniversary of Maje’s M bag

Antoine Roffler — Fri, 10 Mar 2023 23:41:18 +0000

Maje wanted a landing page designed as an entry point to the elements of the anniversary limited series. For this collaboration with the Parisian fashion house, our challenge as a digital agency was less technical than purely marketing. We wanted to create an intuitive, immersive page that would be easy to memorize, thus increasing the return rate of visitors.

The images flow and respond to each other, perfectly balancing the page. Their dimensions adapt dynamically and fluidly to the size of the window. They form a balanced whole in which the eye follows each of the products presented in turn. The harmony of the page catches the eye and the user settles into a welcoming graphic universe, where videos start as soon as they are displayed.

Each click on an image links to the product page. Its technical data sheet, color options and numerous zoomable visuals provide all the information you need to make shopping easier.

The final element of the page is a carousel, which allows visitors to scroll through a selection of other items in the capsule. A “Discover” button calls for action, displaying a page presenting the entire range.

Regardless of the technical developments required, KNR focuses on its customers’ objectives by optimizing the conversion rate of sales pages.
The result: with over 45,000 views, our page alone generated 5-figure sales, with 90% of revenue generated in the first week!

We’ve designed the landing page like a catalog, emphasizing clarity and completeness, our aim being to provide the visitor with complete information and facilitate the purchasing decision. On this page, for example, we achieved a particularly low bounce rate of 4.32%, when the average is between 20% and 40% for a retail site, according to Kissmetrics. That’s a bounce rate 7.5 times lower than average.

Take a look at our landing-page video… And don’t hesitate to contact us to talk about your own site.

Our team of experts is ready to listen to you. Let’s meet and discuss your project together!

IKKS puts the user at the heart of its Leather Story with KNR

Antoine Roffler — Fri, 10 Mar 2023 23:22:06 +0000

KNR follows the brand’s manifesto to the letter, encouraging users to gain self-confidence by allowing them to wear the collection’s identity codes. Our agency brings the IKKS Generation together through playful modules, developed to bring visitors into the IKKS tribe.

The page opens with a full-screen video. Whatever the display size, even on mobile devices, the sequence is automatically cropped to the screen’s waterline. The page is defined according to the campaign’s graphic universe, and pop-up content automatically adapts to the visitor’s language. It is totally customer-centric, adapting to both language and screen.

Visitors are drawn into an interactive, immersive experience that puts the spotlight on them as much as on Lou Doillon, the campaign’s muse. KNR responded to its client’s desire to empower the public by enabling them to participate in the campaign messages. With Make your video, we enable everyone to become an actor in the advertising clip. We have developed a module that processes the photo or video uploaded by the user, adapting it to the graphic universe of the message. The shots are then inserted into the TV spot, which can then be downloaded or shared on social networks.

IKKS brings free spirits together, and KNR lets them express themselves. For each (validated) photo tagged #jefaislacampagneIKKS on Instagram, the algorithm we’ve integrated performs color processing and uses the image as a social wall pixel.

Each person becomes a tile in the mosaic of the visual, participating in the viral spread of the Leather Story campaign, while asserting their own image. IKKS dreams of committed, responsible tribes that never stop rocking! By encouraging them to share on the networks, users find and recognize each other around this common language… And become prescribers for the brand!

The Instagram accounts of the models in the photo shoot are published in an interactive gallery, to gather followers around them and increase the community. Each shot also highlights the models worn, with a link to the product page.

In addition to supporting the brand’s discourse, the page presents iconic Leather Story pieces in grids, with links to the online catalog, accompanied by video footage.

A triple challenge for our agency: we wanted a landing page that was at once interactive, accessible and faithful to the campaign’s graphic charter. We wanted to open up the original IKKS manifesto, relaunched in 2021, to all audiences.

Each editorial is treated as real text, whatever its appearance, making it readable by screen-reading assistance devices. Of course, we could have used a simple image to display a pretty text, but at KNR we don’t like to triumph without glory!

A high level of fluidity is imperative for a page as complex as the one we’ve integrated. We wanted to give coherence to messages broadcast on several media. With as many narrative phases as there are members of a tribe, we designed a landing page that illustrates the brand’s message in its own right.

Social widgets, enriched editorial text, videos, forms and galleries are all linked together on an immense page, creating a digital universe in which the user is immersed.

Watch a video of the Leather Story campaign landing page, inviting all users to take part.

Our team of experts is ready to listen to you. Let’s meet and discuss your project together!

With KNR, Maje lets us into its fitting rooms

Antoine Roffler — Fri, 10 Mar 2023 23:11:36 +0000

Whether they enter alone or with a best friend in personal shopper mode, Maje ambassadors take over the intimate space of a fitting room, playing with outfits, combining materials and even taking advantage of the mirrors for an express make-up touch-up.

The photos are arranged in responsive design grids that fill the screen from edge to edge, on smartphone, tablet or laptop. The aim: to occupy the visitor’s entire field of vision, as if in the heart of a real fitting-room. The effect is reinforced by our selection of low-angle or tight-framed shots, to evoke the limited visual distance in the cabins.

And then we recreated the atmosphere right down to the soundtrack, by suggesting we listen to Blondie’s Heart of Glass.

Each range in the collection has its own series of images: we played on the visual cohesion between models in the same range to reinforce immersion in the brand’s universe.

Because interactivity is fundamental to KNR, each photo is a link to the article page, and each series of images ends with a carousel extracted from the catalog, followed by a call-to-action button.

To keep the visitor’s attention, we inserted video sequences into grids normally designed for photos. As a result, framing dynamically adapts to each screen.

A small technical feat from KNR that pushes the limits of Salesforce Commerce Cloud.

Maje’s landing page translates the campaign into visual storytelling, also aimed at a public discovering it for the first time. The user goes behind the curtain and watches the fittings right up to the final choice, with still and video content. An immersive experience that encourages conversion and memorization.

Our team of experts is ready to listen to you. Let’s meet and discuss your project together!

IKKS selects marketing agency KNR for the launch of its 1440 bag range

Antoine Roffler — Fri, 10 Mar 2023 22:01:03 +0000

We designed an immersive campaign, with a pronounced and assertive graphic universe. An interactive, playful campaign, where the user is not just a spectator, but is invited to participate and have his say. Our concept is an experience, where the user loses his bearings as his world transforms before his eyes.

The entire site is decked out in the campaign colors, from the home page to the menu, including the header, which uses the campaign codes. Disruptive elements are added throughout the IKKS site during browsing. It’s a one-way plunge into the 1440 universe.

Throughout the campaign, immersive, responsive landing pages are available to help users discover the world of the 1440 bag. Each of these pages deals with a specific topic and follows the progress of the campaign. The campaign’s entire digital charter was designed to break with fashion codes and impose a new style, that of the 1440s.

The IKKS campaign knows no boundaries, and it’s also on Instagram that the 1440 breaks codes. The entire graphic universe and codes of the campaign are installed on the IKKS Instagram profile and take over the stories throughout the campaign. Through intrigue and hidden messages, followers discover their future bag, the 1440.

All campaign pages have been designed to interact with the user. Whether it’s secret codes to find, schematics to unlock content or mini-games, there’s always something to do to get involved in the 1440 campaign. He’s not just a spectator: he’s invited to participate and have his say.

As the campaign evolves, certain content is added in a specific order. It’s also an opportunity to reward the most committed users of the IKKS brand with previews and exclusive content. What’s more, the IKKS site is highlighting the influencers who collaborated on the campaign, offering them a spotlight on the site via a landing page dedicated to their personality.

The IKKS 1440 campaign was divided into several phases, from the launch to the reveal of the bag, but also continuing to feed the 1440 collection with new declinations and variations. The KNR agency developed all the pages for the new collections in the 1440 range.

The campaign was designed in several stages to create excitement and suspense around the event. From teasing to revealing the bag, each phase is worked on to bring a little more content to users. It’s an experience in which the user loses his bearings as his world transforms before his eyes.

Our team of experts is ready to listen to you. Let’s meet and discuss your project together!

Lancôme entrusts agency KNR with the development of its Happiness campaign

Antoine Roffler — Fri, 10 Mar 2023 18:10:59 +0000

Lancôme’s main wish was to have an ultra-immersive page for its users. With this in mind, we’ve created an animation of rose petals to accompany the page content. Users are immersed in an experience that reflects the Lancôme brand image.

Each section is designed with unique, immersive animations to accompany the user as they discover the campaign.

Our team of experts is ready to listen to you. Let’s meet and discuss your project together!

Landing Page – KNR Agency

KNR creates a special page for the 5th anniversary of Maje’s M bag

Beyond the brief

Graphic universe

Add to basket

Complete range

The figures

Discover our approach for a page that converts

A project? Let's talk about it.

IKKS puts the user at the heart of its Leather Story with KNR

KNR unites the IKKS community with a digital campaign

Mobile experience and immersion

Spotlight on the public

A wall of fame to create engagement and user-generated content

Promoting collections

Reconcile interactivity, accessibility and signature design!

When design supports discourse

A bespoke campaign revealing the new Leather Story range from IKKS

A project? Let's talk about it.

With KNR, Maje lets us into its fitting rooms

Feel-good atmosphere

Inside the fitting rooms

Discover our ranges

Focus on content

Enter the Maje girls' cabin with KNR

A project? Let's talk about it.

IKKS selects marketing agency KNR for the launch of its 1440 bag range

An immersive, playful, evolving campaign

Site-wide communication

Dedicated arrival points

A network campaign

The user at the center of all interactions

Dedicated, social and exclusive content

A long-term campaign

More than a campaign, we're telling a story.

A project? Let's talk about it.

Lancôme entrusts agency KNR with the development of its Happiness campaign

An ultra-immersive page thanks to the use of motion design video

Experience down to the last detail

Immerse yourself in the world of Lancôme.

A project? Let's talk about it.

A project?
Let's talk about it.

A project?
Let's talk about it.

A project?
Let's talk about it.

A project?
Let's talk about it.

A project?
Let's talk about it.