Like any major brand concerned about its credibility, IKKS has a duty to work with partners who share its vision with authenticity: there’s no question of being accused of greenwashing by chagrined minds! “It’s a risk,” admits Ludovic Manzon, President of IKKS, “but what’s important is that we’re honest in our approach.

Sales pages to support philanthropy

By once again calling on the KNR agency to create its sales pages, the Parisian house has chosen a service provider with a long-standing commitment to an eco-responsible process.

The agency designed and produced five pages featuring the collection’s promise: “We won’t make the world of tomorrow with the clothes of yesterday”.

A corporate page highlights the use of Seaqual® yarn and IKKS’s contribution to financing the Manta, the clean-up boat designed by yachtsman Yvan Bourgnon. Another page allows users to personalize their own numbered, limited-edition sailboat, including claims designed by artist Jisbar.

“Pushing for sales may seem antithetical to eco-responsibility,” suggests Gabriel Kaam, founder of the KNR agency. “But the more the brand sells products from its range, the more it helps fund The Seacleaners, Yvan Bourgnon’s NGO. Being part of it has motivated us and made us proud”.

Social responsibility at the heart of KNR’s development

“This collaboration is in line with our values. With an average age of 30, our team has grown up with environmental issues. We’re not a megastructure,” adds Antoine Roffler, co-founder of the agency.

In fact, Corporate Social Responsibility (CSR) has always guided the agency’s operations. By making maximum use of digital training and collaboration tools, KNR is improving its social and environmental practices: reducing energy and transport costs, recruiting new talent…

This approach is an integral part of the company’s development, and it now offers a remote consulting service, with a dedicated webmaster on hand to assist customers. Some prestigious brands, such as L’Oréal, Etam and SkinCeuticals, have already taken the plunge and subscribed to this offer.

About KNR

Founded in 2016 by Gabriel Kaam and Antoine Roffler, KNR is a digital agency that combines the talents of its founders by specializing in e-commerce for luxury and fashion brands.

Its strong point: an agile mode of operation to adapt to each mission, whether it’s integrating landing pages on Salesforce Commerce Cloud or defining digital marketing strategies.

Click here to download the press release and illustrations

For us, in addition to the pride of the result, it’s above all the consecration of our approach to the job. We want to inject creativity into the digital world, and offer users the best immersive experience.

With this idea in mind, we launched our business just 5 years ago. And now, here we are, on the same podium as the big names in digital marketing, who are far more accustomed to all these awards than we are!

If there’s one lesson to be learned, it’s that you should never give up on your vision!

We can’t resist the pleasure of giving you our top ten…

Category Online Marketing Campaign

• Silver Trophy for Lancôme’s Happiness campaign
• Bronze Trophy for the IKKS 1440 campaign

Design category

• Silver Trophy for the IKKS 1440 campaign

Mobile Strategy category

• Bronze Trophy for Yves-Saint-Laurent Beauty’s NU campaign

We’d like to thank the jury, made up of major retailers such as Camaïeu, Maison du Monde, Le Printemps, Danone, Carrefour, Etam, Skoda and many others.

Above all, we thank our customers. They understood that their success depended on delivering the best digital experience for their audience, and they trusted us to make it happen.

So thanks also to those whose campaigns were not in competition: Maje, for whom we created virtual fitting rooms; IKKS, whose “tribe” we brought together on Instagram; Comtesse du Barry, who entrusted us with their landing page for the festive season; Minelli, for their Spring-Summer 2020 collection page…

These awards are a decisive step for us, and if we haven’t already told you, we’re very happy about this victory!

To conform to the identity codes of its target, the luxury brand entrusted Paris-based agency KNR with the development of a campaign aimed exclusively at the iconic object of Generation Z: the smartphone.

Digital culture

True to its client’s approach of investing in the “Gen-Z” culture, the agency recreated an experience in line with one of their recurring activities: browsing social networks.

KNR has therefore developed a web-app that faithfully reproduces navigation on two flagship platforms, Instagram and Snapchat. Users browse ranges as they would a story: swiping horizontally explores categories, and swiping vertically accesses details.

Immersion in the NU range is all the more successful because it prolongs an activity repeated several times a day. KNR’s strategy is to make products as much a part of everyday life as exploring social networks, and bring the same kinetic satisfaction. Thanks to the adoption of standard navigation gestures, the interface is not a hindrance and the experience is more satisfying.

The web-app can be accessed without installation, by scanning a QR-code in-store or on the product packaging.

30,000 active users in one week

Launched in the USA in exclusive partnership with Sephora stores, KNR’s web-app recorded 30,000 active users in its first week, with an average retention time of 2.5 minutes per user. By scanning the QR-code, the application delivers live information to the customer about the product in their hands: composition, advice on use, and so on. A mix-and-match module also enables you to identify the product best suited to your personal situation.

Mobile-only: a multi-channel experience

KNR’s developers had to take into account the wide variety of smartphones in circulation, as well as the vagaries of mobile network speeds and coverage. Thanks to optimization, even on 3G, navigation, videos and 3D views remain fluid.

With an interface accessible exclusively from a smartphone, the experience is immersive and extends to the home, thanks to QR codes on packaging and samples. Customers benefit from additional advice, provided by influencers or the general public, right at home. Indeed, KNR has designed its interface to encourage UGC, content generated by other users, and thus generate traffic and engagement.

About KNR

Founded in 2016 by Gabriel Kaam and Antoine Roffler, KNR is a digital agency that combines the talents of its founders by specializing in e-commerce for luxury and fashion brands.

Its strong point: an agile mode of operation to adapt to each mission, whether it’s integrating landing pages on Salesforce Commerce Cloud or defining digital marketing strategies.

Click here to download the press release and illustrations

KNR: the Frenchmen who are liberating Salesforce

Salesforce Commerce Cloud is the global benchmark for SaaS-based online sales and customer relationship management. The KNR agency has developed the unique know-how to integrate multimedia elements into the heart of sales pages designed with this software.

By pushing the boundaries of Salesforce, KNR enables its customers to focus their communications on the user, not just the product. IKKS was able to build trust with its customers by offering them a unique user experience. The brand wanted its audience to assert itself, and KNR gave it the opportunity by putting the user literally at the center of the campaign.

The result can be viewed at: https: //www.ikks.com/leather_story.html/#INTRO

Digital, an essential part of a multi-channel media plan

Founded in 1987, IKKS saw its original disruptive positioning become consensual in the 2000s. From 2020, under the impetus of its new president Ludovic Manzon, the brand is returning to the free-spiritedness of its early days, launching a TV, press and poster campaign.

At the crossroads of communication channels, the landing page designed by KNR takes up the codes of the campaign. The content, whether video or pop-up, is totally customer-centric, adapting to the customer’s device and language. All editorial content, regardless of layout, is in text format for accessibility.

Create engagement and UGC (User Generated Content)

With the “Make your video” module, users insert their own photo or video into the TV spot shots. Elements are automatically modified to match the visual style of the campaign, and in seconds the final montage is ready to share on networks or by message.

The exchange continues on Instagram. For each photo validated and tagged #jefaislacampagneIKKS, KNR’s integrated algorithm reprocesses the image and uses it as a social wall pixel. Each photo becomes a tile in the visual mosaic, contributing to the viral spread of the Leather Story campaign.

IKKS forges a win-win relationship with its public, who embrace the codes of the “IKKS tribe” and become influential relays in their personal sphere. The brand confidently gives a voice to the user, who becomes a social ambassador, spreading the image of products seen in the real world.

An immersive marketing experience

KNR developed a global strategy for IKKS that reaffirmed the campaign’s message, and made use of all prospect contact channels.

The landing page brings together all the messages broadcast across all media. Combining videos, forms and galleries, it creates a giant digital universe in which the user is immersed.

About KNR Paris

Founded in 2016 by Gabriel Kaam and Antoine Roffler, KNR Paris is a digital agency that combines the talents of its founders by specializing in e-commerce for luxury and fashion brands.

KNR’s references include LVMH, YSL, L’Oréal, Minelli, Sandro and The Kooples.

Click here to download the press release and illustration